Consumer Insights
Qualitative research provides direction for building a brand, developing a new product or improving an existing one, or to identify strategic communication and marketing ideas. Face-to-face interviews and focus groups uncover what your customers' feel and think.
We provide moderating services in multiple languages, specializing in Spanish. Our team of professional moderators are experts in industries ranging from consumer products to technology and the medical field. Deliverables range from a topline summary report to a full report of the study.
Moderation
Quantitative research is used to help examine and test specific relationships, identify group characteristics, project results in a larger market segment, and recommend a course of action to others. This type of research can be done using a number of methods and is chosen based on the type and need for the research.
Segmentation Studies
We work with your team to create effective solutions that are viable for today and sustainable for the future. We also work to understand the mechanics of your business so that innovations fit budgets, personnel capacity, and accentuate your business strengths – set to time horizons that are aggressive but achievable.
Attitude Awareness & Usage Studies
Our customized tool for unlocking attitudinal & behavioral patterns drives business solutions grounded in customer needs. We steer away from endless attribute batteries and instead work in real-world choices that customers have to make – so your business decisions can reflect those trade-offs.
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One on ones
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Triads
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Executive interviews
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Psychographics
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Ethnographies
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Focus Groups
Food, Beverage, & Restaurant Research
We manage and administer an array of projects from sensory and comparison testing to branding, messaging, and concept testing. Our award winning Los Angeles facility has administered taste tests requiring sample sizes as large as 800 participants. We provide services to target the general market and specialized markets, including Hispanic, Asian, and African American.
Each year we conduct Qualitative and Quantitative projects for major fast food chains, casual and fine dining restaurants, food manufacturers, restaurant suppliers, ad agencies, and entrepreneurs
Qualitative research turns human understanding into meaningful data-points. We ask consumers the right questions that will answer your marketing questions. We aim to figure out the "hows" and the "whys" for their thoughts and strive to go beyond the surface. It’s about getting people to talk about what they really think and how they really feel about a product or issue, so clients can better understand what influences and motivates consumers decision making and purchasing habits.
Customer Satisfaction Research
We focus on customer perceptions on shopping and purchasing experiences. We provide clients insight to understanding how customers feel about their experience because finding new customers is generally more costly and difficult than serving existing or repeat customers.
Translation, Adaptation - English to Spanish, Spanish to English
We have conducted a translation, adaptation of marketing materials for hundreds of clients. All translations are reviewed by Walter Eduardo Meneses.
Profile of Readers, Viewers, and Listening Media
Walter Meneses has conducted Media Profile among several industries such as Radio, TV, social media, and Print (Newspapers and Magazines).